Thursday, April 28, 2022

Avid ProTools and Media Composer Pricing 2022

 Here is an update from Avid in 2022. We love to hate Avid because we are forced to use Pro Tools and Media Composer, so each time they change things or jack up their prices we cringe.

As always I will only reference the month to month prices for each app as anything else is just a discount on the base price. And then we will compare 2022 offers to 2019 prices, fun!

Pro Tools is now declined in three version: Artist for $9.99/mo, Studio for $39.99/mo ($31.99 is a discount), and Flex for $99.99/mo.

Compared to 2019 prices: Free $0, Pro Tools ("vanilla") $34.99/mo, and Pro Tools Ultimate $84.99/mo. We are seeing an increase of $5 for the grown-up apps, and a new offer at $9.99 that replaces the useless Pro Tools Free... For a fee. Good riddance.

Artist is OK for simple stuff with a limited amount of tracks and features. Studio is fine for most workflows that don't involve conforming, or need "Advanced audio post toolset", or want to use expensive Avid Hardware, most of it. Little devils!

So for the Hollywood elites it's $99.99/mo now baby!

For non elites it's $39.99

And for peeps that don't know what Pro Tools is, they have to fork $9.99 for the privilege.
Avid also offers a $99.99/year Studio version to Students and Teachers.


Of course Avid is not doin that with Media Composer, just to mystify us even more.

MC still has the familiar free First version, MC "vanilla" for $34.99, and MC Ultimate for $74.99. Same prices as in 2019! MC Enterprise is still available for an undisclosed amount, which is the only way to get access to Nexis/Edge hardware and associated cloud collaboration.

So Avid is still milking audio post people to death by jacking-up prices on Pro Tools even more, while prices on Media Composer stay the same. Talk about a captive user base...

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