Envato has revealed the new pricing for Elements with AI included. Until feb 25 AI generation was unlimited and included in all plans. Not anymore. Now we have 3 tiers: Core, Plus, Ultimate.
Core has 10 AI gen/mo, which is severely limited. I guess it's basically the old plan without AI. Plus has 100 AI gen/mo. The Ultimate plan has unlimited AI gen.
Core is now $198/year. Plus jumps to $468/year, and Ultimate will rob you of $1308/year. Students save 30%.
Unlike Adobe offering, you cannot buy additional credits. For now at least. Unlike Adobe, no old model unlimited gen available. Credits, like Adobe, reset each month, which sucks in both cases.
Adobe CC Pro Plan gives you 4000 gen AI credits included for $69.99/mo. Although Adobe doesn't counts credits like Envato does: some Adobe AI gen cost 10, 20, 40, 50, 100 or even more credits. With Envato, all AI gen are equal: one gen costs one credit. At least for now.
Interestingly, looking at the Plus plan, Envato prices AI gen at $270 ($468-$198) for 90 generations. Or $3 each. Which seems high. Basically ou spend $3 each time you click on "Generate" when on the Core or Plus plans. To me this Plus plan is not very attractive.
For the reasons we all know at this point, you cannot foresee the number of generations you will need. De-coupling the cost from the number of gen AI (as in unlimited) makes a lot of sense. So the Ultimate plan seems like a good deal if you think you'll be using a lot of gen AI.
Compared to ChatGPT Pro at $200/mo, or $2400/year, which gives access to most of OpenAI gen AI including Sora "unlimited", Envato Ultimate is more affordable. Although as of now Envato video gen it is still in Beta and limited in models, duration and resolution.
Envato is currently powered by OpenAI, Luma, Google's Veo and Nano Banana, Seedream, KingAI, EleveLabs, Flux and Minimax.
Envato picks the models depending on the task. According to their FAQS:
"We use a mix of state of the art models such as Nano Banana, Google Veo, Kling, Runway, ElevenLabs, and more to match the right models with specific use cases and styles under the hood. We constantly partner with leading providers as new models launch and update our integrations as existing models improve and add capabilities. To keep things fast and flexible here, model-specific availability is always evolving and subject to change at Envato’s discretion without notice."
In other words, the user doesn't have control of the models, and tools available today might not be tomorrow. We'll see if Envato allows users to select specific models for specific tasks in the future.
If you compare to Adobe's cost of AI page, you'll notice that Adobe offers more models, and you also quickly see that the most recent models and higher resolutions cost way more credits than their lower res peers, from 10 credits to 450 credits. That will quickly depletes your Adobe credits if you use a lot of the high end stuff.
Envato locks you in with the yearly plans, which are more affordable than their monthly plans. Core is $198 yearly vs. $468 for 12 months if subscribing monthly. Plus is $468 yearly vs. $708 for 12 months if subscribing monthly. Ultimate is $1308 yearly vs. $2028 for 12 months if subscribing monthly.
I suppose one could have a Core plan for everyday stock and occasional AI gen, and possibly a second monthly sub to Ultimate for gen AI heavy projects. When the project is completed, cancel/suspend the monthly sub to Ultimate.
The cost for a yearly Core + 1 month of Ultimate would be $198 + $169 = $367. Core + 2 months of Ultimate $198 + $338 = $536. Core + 3 months Ultimate $198 + $507 = $705, etc. Core + 6 month of Ultimate $198 + $1014 = $1212. So one would need to use gen AI more than 6 months in the year to justify the yearly Ultimate sub.