There is another new shinny gen AI toy out: Cascade from Cascade Studio (UK.)
"Too many great stories never make it to screen – and we built Cascade to change that," said Simon Windsor, CEO of Cascade Studio.
Well, I would argue that they are way too many stories that made it to the screen, most of them far from great.
Democratizing filmmaking is wonderful. We've seen this with hardware. Affordable cameras and gear have allowed more good and more bad stories to be made. There is always a contingent of stories that sit anywhere between terrible and half-baked.
The surge in stories made collides with more shitty content that distributors are willing to add to their catalogs in large numbers. This avalanche of available to watch meh stories have a grinding effect on audience perception and attention.
What great stories are we talking about? Great to whom?
OK, well it does not say into a GREAT FINISHED STORY. See even if the story is great, it doesn't mean the finished product will be. A story is a premise, they are potentially great. Someone somewhere thinks there is potential in a story.
CRAFT is the essence of know-how to turn a story into a finished product. So craft in this way is you toiling at Cascade tools, throwing all your willingness, learn as you go knowledge, and incidentally paying good money for the privilege of learning the craft. Potentially this craft will be locked into this platform and not transferable.
The COHERENT WORKFLOW, (you have to trust that it is), is forced on you by Cascade. Nevermind the cliché cool frog driving the cool convertible and smoking the... cool cigar.
What do you think? Indy filmmakers, studios, agency, brands? Is Cascade a great idea? Does it look promising to you? Are you willing to invest time and money in learning this new platform? Do you believe Cascade can help bring your ideas to fruition? Will you be able to differentiate yourself on such a NATIVE PRODUCTION PLATFORM?
I'd like to know, hit the comments!
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