OK so on Sept 10 2025 Vimeo has quietly agreed to be sold to Bending Spoons for $1.3 Billion.
Shares of VMEO (that became public in May 2021) jumped 91% as a result. Almost doubled overnight, some people got lucky.
Not early stock holders though because from the time it entered the stock exchange to today, VMEO lost almost all of its value. From $57 a share at introduction to 7.73 today, post Bending Spoons promise of acquisition.
Bending Spoons - an Italian company - is rapidly becoming a behemoth of digital tech following multiple acquisitions. You might remember them when they bought FILMiCPro some years ago and moved the app into a subscription only model, creating a bit of a backlash from legacy users.
Vimeo is already subscription only, so no surprises in that department. They've already implemented so many changes to their offering that I have a hard time tracking or even remembering them all.
They started in 2004, 20 years ago, all this time they seemed to struggle, even though they reported revenues over $400 million in 2024.
I would argue that Vimeo is somewhat of a unique offering in today's online video/streaming world and I would really like for them to hold the fort.
Will they? What will happen to us Vimeo users under this new ownership?... I'm not sure.
Share your thoughts in the comments.
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