Saturday, February 28, 2026

As Expected AI Is Making Everything More Expensive - Adobe Example

  AI has been shoved down our throats, offered as "unlimited" to lure us in, and now companies are pulling the carpet and are trying to lock us in higher fees. Unlimited gen on Adobe Creative Cloud is coming to an end on March 16.

 One thing for sure, AI is expensive!

 Currently Adobe gives you 4000 Premium Features credits per month on the regular Creative Cloud Pro plan ($69.99/month, currently on sale for $34.99 for the first 3 months.) CC Pro plan was $10 cheaper before the introduction of AI features.

 Most standard features cost 1 credit or more without a CC plan. They are still unlimited when you have a CC plan, which is good to have I guess. The Premium models cost credits. What's Premium or standard is likely subject to change in the future.

 According to Adobe, with 4000 credits you can generate up to 40 5 seconds videos, translate up to 13 minutes of audio, generate up to 400 sound effects. Not a lot of gen for an AI midweigth project in my opinion.


  If you want more credits, they are available in Firefly sub as follow: 2000 credits for $9.99; 7000 credits for $29.99; 50,000 credits for $199.99.

 Credits used for generations vary depending on the task, models, and many other variables, among them how close to what you have in mind the generation looks and feel... And we all know that it can be far from the envisioned result. Leading to multiple generation, trials and errors.

 As a result it's IMPOSSIBLE to budget in advance. And unfortunately the business model actually makes more money the more it fails at its tasks... Forcing you to consume more credits. We live in crazy times.

 At least Adobe flags the premium features in their apps, and users can select which they want to use. Here for example gen fill in Photoshop clearly shows what models are Premium (basically all partners models) and thus cost credits. Again, standard features are included in CC plan, and currently unlimited.

 For memo here is the current Adobe pricing table. 🤯

 The mentioned partners models table in the above linked page is in turn excruciating. 😥

At least Adobe is trying to be upfront with this mess. Good luck with the headache inducing information.


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