Everything is a subscription ๐น now, not only do we pay a hefty price for cameras, Sony's in particular, but now Sony wants more money from us ๐ฅ๐ธCREATORS๐ท to use all the camera's features in post. And of course it is a subscription ๐น, what else!
I present to you ๐Catalyst Prepare Plug-in๐, a free crippled plug-in for (crippled) Sony cameras - I kid you not. Or if you fork additional extortion money, a (semi) full (semi) featured (kind of) plug-in on a subscription ๐น plan for $99/year (at the moment, I'll bet you it will increase way faster than inflation):
The price for the rip-off annual plan is determined by the rabbit in the hat, and by the way, we can cripple the software any time you won't see your money back. So long suck3r! Err, we meant to say: ๐ฆDear ๐ฅ๐ธCREATOR๐ท!Brought to you by Sony ๐ชuber functional๐ต ๐Imagine Edge Software Division๐ . I would not touch this ๐ฉ with a yard long stick. But we Sony offer you this gift, oh revered ๐ฅ๐ธCREATOR๐ท.
The Free features of this ๐amazing๐ plug-in are as follow:
1) Color Adjustment (Exposure Index, LUT, ISO.)
2) Importing Shots Marks
3) Importing OK/NG/KEEP Flags.
The give me rent money or go ๐ yourself SUBSCRIPTION ๐น ONLY features are:
1) Image stabilization and Lens Breathing Compensation. (Not supported by any cameras at the moment.)
You see there is a WATERMARK HERE if you wish not to pay for the subscription ๐น. Really, really we do care.
Whoa! I'm floored! Wonderful! Delicious! Oh! So pretty Sony!
Hmmmm. Hard sell Sony. Nixing in-camera IS and in-camera BC for what? More work later in post?
OK basically Sony wants ๐ฅ๐ธCREATORS'๐ท money for features every single NLE already have, and for the privilege of using a newer (crippled) Sony camera and for doing in post what other cams do in the box.
Yo! IS and BC are available in post man!
Not a feature Sony. Bad premises Sony. Going backward Sony.
Only available for Premiere Pro, how about FCP? Avid MC? Resolve? Everything else? Uh?, as of now it's: ๐ yourself losers, it's Premiere or nothing. We Sony tell you ๐ฆDear ๐ฅ๐ธCREATORS๐ท what to use, not the other way around.
Not looking forward to the future according to Sony.
Hey Mr Sony, how about interchangeability in post? I guess whomever bleeds for the subscription first (hey dude I bought this cool cam, look, shit I need to pay more dough to actually use all these cool features... OK I'm a suck3r already, here is more $ Sony), will have to convert all the footage with baked-in IS and lens BC. Actually it doesn't even deliver the BC part, that's for later, but we'll take your money now anyway, cause you know, F.๐.C.K Y.๐.U. ๐ฆ๐ฆ๐ฆDear, Dear ๐ฅ๐ธCREATOR๐ท.
All The Best, Have fun with our cameras!
Now we want to take over post.
Signed: ๐น๐น๐น Sony Imaging Division ๐น๐น๐น